Willy Hopka - Beer Label

Loggy Bayou Brewing came to me asking for a beer label inspired by Willy Wonka and the era that the original Gene Wilder film was realeased in.

Willy Hopka is an IPA by small scale brewery Loggy Bayou Brewing. The label was inspired by Willy Wonka, psychadelic visuals, and lots of beer (like, lots).
Some initial sketches and lettering attempts.
Getting closer to the final concept.
The final label.

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